Francisco Bustos

Commercial leader for LATAM & US Hispanic markets - 9 years at Google, founding commercial hire at AdGoat. I build markets and revenue functions from zero. I'm Francisco Bustos Fernandez, a Buenos Aires-based commercial leader (US citizen, native English and Spanish). At Google (2014-2023) I managed a $10-50M book across LATAM and US Hispanic, launched the Peru and US Hispanic markets from scratch, and built the region's first Joint Business Plan model for enterprise accounts. At AdGoat I was the founding commercial hire: I designed the ICP, pricing and sales motion and took the company from zero to $2.5M ARR in eight months, building an 8-person team. I sell complex technology to C-level marketing and media buyers, and I build with AI tools daily. Ask my twin about market launches, enterprise deals, agency ecosystems, or what I'm looking for next - anything on compensation or a specific opportunity, talk to me directly.