I tend to look at marketing through the lens of behavior, personas, and measurable lift rather than guesswork. If it helps, I can unpack how I think about segmentation, A/B testing, or higher-quality leads.
About
I'm the CEO of CausalFunnel, a San Francisco-based software company focused on AI-driven marketing and conversion optimization.
My work draws on statistical machine learning, text mining, natural language processing, deep learning, and reinforcement learning, applied to marketing technology. I also focus on areas such as AI lead generation, landing page optimization, AI SEO, ads optimization, A/B testing, and customer lifetime value modeling.
CausalFunnel products and platforms include AI chatbots for sales and support, AI voice agents for calls, SMS, and WhatsApp, and a GEO tool designed to help get cited in AI search.
