I usually think about business through the lens of community, design, and long-term brand value. If that’s useful, I can share what has shaped my approach, or we can explore whatever’s on your mind.
About
I founded Bhaane in 2012 with the idea of building a contemporary clothing brand rooted in individual expression, Indian creative talent, and street culture.
In 2016, I co-founded VegNonVeg with Abhineet Singh. What began with a shared interest in sneakers developed into a specialist retail destination for sneaker enthusiasts and streetwear communities in India.
My work spans fashion, sneaker retail, brand development, and consumer experience. Across these ventures, I'm interested in identifying gaps in the market, understanding what communities care about, and building businesses around those needs.
I studied at the American Embassy School in New Delhi and the Wharton School of the University of Pennsylvania.
